Insurance,
in Plain English.
BenefitSmart is focused on helping you make sense out of insurance. Whether you're a CFO reviewing healthcare options or a kid just getting off their parents' insurance, we'll help it make sense.
About BenefitSmart
BenefitSmart is a 501(c)(3) nonprofit dedicated to closing the employee benefits literacy gap by giving every American worker free, plain-English education about their insurance and benefits.
- Who We Serve
- Employers making benefits decisions for their teams, and everyday employees across the United States who need to understand the coverage they already have.
- What We Do
- We publish free plain-language guides, produce educational videos, and deliver employer workshops that help workforces use their benefits with confidence.
- Founder
- Founded by Jacob Guidi, a licensed employee benefits advisor who built BenefitSmart to put clear, unbiased education directly in workers’ hands.
IRS 501(c)(3) tax-exempt educational organization · EIN: 42-4933414. We do not sell insurance, earn commissions, or represent any carrier or broker. Funded by grants and donations.
Why BenefitSmart Exists
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Knowledge is power. So why, when it comes to insurance, do so many people feel powerless? BenefitSmart provides the information you need to feel empowered.
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When something isn't clear, it's confusing. Simple ideas get buried in jargon, and the decisions that matter most get put off. BenefitSmart cuts through the noise with plain English information.
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Understanding something and acting on it are two different things. BenefitSmart pushes past explanation, so you feel confident to take action.
Read. Learn. Decide.
How to Navigate Healthcare as an Employer
Plan types, funding structures, the four decisions every employer needs to make, and the three most common mistakes.
Read GuideWhat Is Direct Primary Care?
Most plans give workers a card and a deductible. Direct Primary Care gives them a real physician they can call, text, and see the same day.
Read GuideHow Employers Reduce Payroll Taxes
A simple benefit restructure that costs nothing to add. Real numbers from employers who already run it.
Read GuideThe Supplemental Benefits Guide
Health insurance pays the hospital. Supplementals pay your employee, in cash, when a covered event happens.
ReadNew Video Every Month. Just Clear Answers.
Clear explanations of how employer benefits actually work, delivered to your inbox. Unsubscribe anytime.
BenefitSmart is a 501(c)(3) nonprofit. We do not sell your information.